Breitling has announced the opening of a new boutique in South Africa, making this the second boutique within the country. The newly opened boutique is located at the prestigious V&A Waterfront in Cape Town.
Reflecting the brand’s signature industrial-loft concept, the new 33m² boutique in Cape Town is the latest retail space designed to incorporate the brand’s long impressive heritage with a relaxed and inclusive retail experience. This corner-style boutique brings to life Breitling’s modern-retro design values through vintage decor and artwork, streamlined with contemporary design elements.
To celebrate the boutique opening, which coincided with the recent launch of the new Superocean Heritage collection, Breitling hosted a launch event at Harbour House, V&A Waterfront, following the ribbon-cutting ceremony. Reflecting the Superocean Heritage campaign, the event embodied the Aloha lifestyle at the heart of the new collection. Among the guests were South African rugby players Cheslin Kolbe and Jesse Kriel, alongside other athletes, VIP clients, and notable personalities.
Commenting on the opening, Breitling Middle East and Africa Managing Director, Aed Adwan said: “We are thrilled to be opening our second boutique in South Africa in collaboration with our longstanding retail partner, The Vault. As part of Breitling's ongoing strategy to expand its presence across the country, this boutique marks a significant milestone. With Breitling’s unique modern-retro style, customers will have an enhanced experience. ”
‘’Following the success of our first Breitling Boutique in Sandton City, we are pleased to expand our partnership with Breitling by opening a second boutique at the V&A Waterfront in Cape Town. This marks another step in our commitment to bringing luxury timepieces to Southern Africa. We look forward to welcoming our clients to this new space’’ added Jurie Schoeman, Managing Director of The Vault.
Approachability and inclusiveness are two key drivers of Breitling’s unique boutique design concept. Evoking the sensation of a contemporary urban home allows customers to feel completely at ease and relaxed whilst exploring Breitling’s entire range. The extensive collection includes Breitling’s core offerings as well as the latest launches in Chronomat, Navitimer, Superocean and Endurance Pro.
BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 280 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.
THE VAULT
At The Vault, watches are not only our profession; they are our passion. This passion, combined with over 30 years of experience in the luxury retail environment, inspired the creation of The Vault in 2015. Today, we are proud to be a premier retailer of luxury Swiss watches in South Africa.
Starting our operations in Melrose Arch, Johannesburg, The Vault expanded to include an additional multi-brand point of sale in Menlyn Park Shopping Centre, Pretoria, and later introduced Africa's first Breitling boutique in Sandton City, Johannesburg. Our stores provide a sophisticated setting where our highly trained staff, with extensive international brand knowledge, offer expert guidance on purchasing and evaluating luxury watches.
Back 